The Bay

For the second year of The Bay’s partnership with the Toronto Raptors, we wanted a campaign that didn’t just reflect the city—it was made by it.

“Show Your Colours” was co-created with Toronto’s basketball community, bringing together local voices, talent, and creators to celebrate the energy, style, and diversity that define the city. The result was a campaign that felt real, rooted, and unmistakably Toronto—on and off the court.