Special Olympics
Special Olympics athletes bring the same passion, grit, and drive to their sport as any other athlete—but they don’t always get the recognition they deserve.
With “No Special Treatment,” we set out to change that. Through powerful, behind-the-scenes moments, the campaign celebrated their dedication and determination—reminding the world that greatness isn’t defined by labels, but by heart, hustle, and the love of the game.
© 2025 JAMES MCGUIRE