The Bay

Fall isn’t just a season—it’s a feeling. The crisp air, the first layer, the return of routine and personal style.

With “Feels Like Fall”, we launched Hudson’s Bay’s new collection by tapping into all the little moments that make the season special. From cozy knits to standout outerwear, the campaign brought the mood of fall to life—inviting Canadians to lean in, layer up, and make it theirs.