Michelob Ultra

When COVID hit and gyms shut down, home workouts took over. Living rooms became fitness studios, kitchen yoga became a thing, and gear like Peloton surged in popularity as we all tried to stay active.

Michelob Ultra saw the moment—and the monotony—and wanted to bring some joy back to sweating it out at home.

So we created “Fridge+”: the world’s first smart beer workout fridge. Inspired by the rise of high-tech fitness gear, it features six beer-inspired, thirst-inducing workouts designed to make home fitness more fun—and your post-workout beer even more rewarding.