Surprisingly, there hasn't been much innovation in the world of cheese slices. So when Kraft approached us to introduce Singles Bold, their new line of boldly flavoured cheese slices, we knew we had to make a statement.

The outcome? Hijacking the 2017 Apple Keynote Event and launching Singles Bold in a manner reminiscent of Apple's style on the very same day.

[ 08.07.2019 ]

Kraft ⸻ Unboxing Videos

To create some hype online, we sent popular tech influencers a box of Singles Bold and asked them to unbox, taste and review.

Following the soft launch, we launched officially with 'Boldness, Squared,' a campaign that showcased the bold lengths bold people will go for boldness.

We also teamed up with one of the boldest dudes we know—Matty Matheson—to create a series of bold creations with Vice Munchies.