Canada Goose

In the middle of a global lockdown, when movement was limited and isolation became the norm, Canada Goose set out to tell a different kind of story—one about resilience, creativity, and the human need to connect with the world again.

To launch their Fall/Winter collection, we created “Live In The Open”—a campaign born during COVID, brought to life by a global team of creators and explorers across Toronto, LA, New York, London, and Zurich.

Through film, photography, and editorial, we captured the tension of a world standing still—and the quiet determination to move forward.

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BTS

For over 60 years, Canada Goose has been a go-to on film sets worldwide. To celebrate that legacy, we created “The Art of Film”—a three-part docu-series that took followers behind the scenes of the Fall/Winter 2020 campaign, spotlighting the craft, creativity, and storytelling that brought it to life.

In-Residence

To support artists hit hard by the pandemic, we launched “In-Residence”—a global artist residency program that turned Canada Goose storefront windows into live, public studios around the world.